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International Marketing

Precio de Lista: $406.00 Precio: $324.80 , Ahorra 20% Cantidad  Fuera de Stock Disponibilidad:  No Disponible   ISBN: 0071111034 ISBN13: 9780071111034 Edicion: 12 Autor: Philip R. Cateora Editorial: McGraw-Hill Notas: 697 paginas Formato: Pasta Suave Año: 2005 Descripción   Book Description This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. --This text refers to the Hardcover edition. Book Info Addresses global issues & describes concepts relevant to all international marketers, regardless of the extent of their international involvement. DLC: Export marketing. --This text refers to an out of print or unavailable edition of this title. --------------------------------------------------------------------------------

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Book Description This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. --This text refers to the Hardcover edition. Book Info Addresses global issues & describes concepts relevant to all international marketers, regardless of the extent of their international involvement. DLC: Export marketing. --This text refers to an out of print or unavailable edition of this title. --------------------------------------------------------------------------------